Sunday, 8 May 2011

CGI- Computer Generated Imagery

Computer generated imagery encompasses both static scenes and dynamic images, while computer animation only refers to moving images produced by exploiting the persistence of vision to make a series of images look animated. Given that images last for about one twenty-fifth of a second on the retina fast image replacement creates the illusion of movement.
Modern computer animation usually uses 3D computer graphics, although 2D computer graphics are still used for stylistic, low bandwidth, and faster real-time renderings. Sometimes the target of the animation is the computer itself, but sometimes the target is another medium, such as film.

One of the earliest steps in the history of computer animation was the 1973 movie Westworld, a science-fiction film about a society in which robots live and work among humans, though the first use of 3D Wireframe imagery was in its sequel, Futureworld (1976), which featured a computer-generated hand and face created by then University of Utah graduate students Edwin Catmull and Fred Parke.
Developments in CGI technologies are reported each year at SIGGRAPH, an annual conference on computer graphics and interactive techniques, attended each year by tens of thousands of computer professionals. Developers of computer games and 3D video cards strive to achieve the same visual quality on personal computers in real-time as is possible for CGI films and animation. With the rapid advancement of real-time rendering quality, artists began to use game engines to render non-interactive movies. This art form is called machinima.
In most 3D computer animation systems, an animator creates a simplified representation of a character's anatomy, analogous to a skeleton or stick figure. The position of each segment of the skeletal model is defined by animation variables, or Avars. In human and animal characters, many parts of the skeletal model correspond to actual bones, but skeletal animation is also used to animate other things, such as facial features (though other methods for facial animation exist). The character "Woody" in Toy Story, for example, uses 700 Avars, including 100 Avars in the face.
A newer method called motion capture makes use of live action. When computer animation is driven by motion capture, a real performer acts out the scene as if they were the character to be animated. His or her motion is recorded to a computer using video cameras and markers, and that performance is then applied to the animated character.
Each method has its advantages, and as of 2007, games and films are using either or both of these methods in productions. Keyframe animation can produce motions that would be difficult or impossible to act out, while motion capture can reproduce the subtleties of a particular actor. For example, in the 2006 film Pirates of the Caribbean: Dead Man's Chest, actor Bill Nighy provided the performance for the character Davy Jones. Even though Nighy himself doesn't appear in the film, the movie benefited from his performance by recording the nuances of his body language, posture, facial expressions, etc. Thus motion capture is appropriate in situations where believable, realistic behavior and action is required, but the types of characters required exceed what can be done through conventional costuming.
One open challenge in computer animation is a photorealistic animation of humans. Currently, most computer-animated movies show animal characters (A Bug's LifeFinding NemoRatatouilleIce Age,Over the HedgeOpen Season), fantasy characters (Monsters Inc.ShrekTeenage Mutant Ninja Turtles 4Monsters vs. Aliens), anthropomorphic machines (CarsWALL-ERobots) or cartoon-like humans (The IncrediblesDespicable MeUp). The movie Final Fantasy: The Spirits Within is often cited as the first computer-generated movie to attempt to show realistic-looking humans. However, due to the enormous complexity of the human body, human motion, and human biomechanics, realistic simulation of humans remains largely an open problem. Another problem is the distasteful psychological response to viewing nearly perfect animation of humans, known as "the uncanny valley." It is one of the "holy grails" of computer animation. Eventually, the goal is to create software where the animator can generate a movie sequence showing a photorealistic human character, undergoing physically plausible motion, together with clothes, photorealistic hair, a complicated natural background, and possibly interacting with other simulated human characters. This could be done in a way that the viewer is no longer able to tell if a particular movie sequence is computer-generated, or created using real actors in front of movie cameras. Complete human realism is not likely to happen very soon, but when it does it may have major repercussions for the film industry.
CGI short films have been produced as independent animation since 1976, though the popularity of computer animation (especially in the field of special effects) skyrocketed during the modern era of U.S. animation. The first completely computer-generated television series was ReBoot, in 1994, and the first completely computer-generated animated movie was Toy Story (1995)

3D

3-D films have existed in some form since the 1950s, but had been largely relegated to a niche in the motion picture industry because of the costly hardware and processes required to produce and display a 3-D film, and the lack of a standardized format for all segments of the entertainment business. Nonetheless, 3-D films were prominently featured in the 1950s in American cinema, and later experienced a worldwide resurgence in the 1980s and '90s driven by IMAX high-end theaters and Disney themed-venues. 3-D films became more and more successful throughout the 2000s, culminating in the unprecedented success of 3-D presentations of Avatar in December 2009 and January 2010.
Stereoscopic motion pictures can be produced through a variety of different methods. Over the years the popularity of systems being widely employed in movie theaters has waxed and waned. Though anaglyph (see next section) was sometimes used prior to 1948, during the early "Golden Era" of 3-D cinematography of the 1950s the polarization system was used for every single feature length movie in the United states, and all but one short film. In the 21st century, polarization 3-D systems have continued to dominate the scene, though during the 60s and 70s some classic films which were converted to anaglyph for theaters not equipped for polarization, and were even shown in 3-D on TV. In the years following the mid 80s, some movies were made with short segments in anaglyph 3D. The following are some of the technical details and methodologies employed in some of the more notable 3-D movie systems that have been developed.
There is increasing emergence of new 3-D viewing systems which do not require the use of special viewing glasses. These systems are referred to as Autostereoscopic displays. They were initially developed by Sharp. The first Autostereoscopic LCD displays first appeared on the Sharp Actius RD3D notebook and the first LCD monitor was shipped by Sharp in 2004 for the professional market.Both have since been discontinued. The first Autostereoscopic mobile phone was launched by Hitachi in 2009 in Japan and in 2010 China mobile is to launch its version. Manufacturing trials are being run for TV. The first digital camera to feature an autostereoscopic display was the Fujifilm FinePix REAL 3D W1 released in 2009. The W3 model was released one year later. For the gaming market the first probable commercial application was handheld gaming devices, such as the Nintendo 3DS. These systems do not yet appear to be applicable to theatrical presentations.

HD in film

Film as a medium has inherent limitations, such as difficulty of viewing footage whilst recording, and suffers other problems, caused by poor film development/processing, or poor monitoring systems. Given that there is increasing use of computer-generated or computer-altered imagery in movies, and that editing picture sequences is often done digitally, some directors have shot their movies using the HD format via high-end digital video cameras. Whilst the quality of HD video is very high compared to SD video, and offers improved signal/noise ratios against comparable sensitivity film, film remains able to resolve more image detail than current HD video formats. In addition some films have a wider dynamic range (ability to resolve extremes of dark and light areas in a scene) than even the best HD cameras. Thus the most persuasive arguments for the use of HD are currently cost savings on film stock and the ease of transfer to editing systems for special effects.

Digital Screen Network

The average Hollywood blockbuster opens on 300-plus screens across the UK; most independent films, restored classics, documentaries and foreign language films still struggle to reach over ten per cent of those screens. 
Digital screening cuts the cost of releasing films (a digital copy costs around one tenth of a 35mm print). That's why UK Film Council and the Arts Council England have created the Digital Screen Network – a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology to give UK audiences much greater choice.

Cinemas in the network have already screened non-mainstream films including ControlThis is EnglandGood Night and Good Luck and the Oscar®-winning The Lives of Others, as well as classics like Meet me in St LoiusThe Wizard of Oz and Casablanca.
Digital Screen Network cinemas hosted the UK Film Council and BBC Two's Summer of British Films season - a sell out tour running from July to September 2007 featuring British classics such as Goldfinger, Brief Encounter, Billy Liar, Henry V, The Wicker Man, The Dam Busters andWithnail and I.

20th century fox

20th Century-Fox 2010.JPG

Twentieth Century Fox Film Corporation is one of the six major American film studios as of 2011. Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio is a subsidiary of News Corporation. The company was founded on May 31, 1935, as the result of the merger of Fox Film Corporation, founded by William Fox in 1915, and Twentieth Century Pictures, founded in 1933 by Darryl F. Zanuck, Joseph Schenck,Raymond Griffith and William Goetz.
20th Century Fox's most popular film franchises include AvatarThe SimpsonsStar WarsIce AgeGarfield,Alvin and the ChipmunksX-MenDie HardAlien,SpeedRevenge of the NerdsPlanet of the ApesHome AloneDr. DolittleNight at the MuseumPredator, and The Chronicles of Narnia (which was previously distributed by Walt Disney Pictures). Some of the most famous actors to come out of this studio were Shirley Temple, who was 20th Century Fox's first movie star,Betty Grable, Gene Tierney, Marilyn Monroe and Jayne Mansfield.
Their most commercially successful production partners in later years has been 1492 Pictures,Lucasfilm, Lightstorm Entertainment, Davis Entertainment, Walden Media, Regency Enterprises, Blue Sky Studios, Troublemaker Studios, Marvel Studios, Ingenious Film Partners, Scott Free Productions,Gracie Films, EuropaCorp, Color Force, Centropolis Entertainment, Conundrum Entertainment, Bad Hat Harry Productions, Red Hour Productions, Village Roadshow Pictures, Dune Entertainment, Chernin Entertainment, The Donners' Company, 21 Laps Entertainment and Spyglass Entertainment.
With the introduction of sound technologies, Fox moved to acquire the rights to a sound-on-film process. In the years 1925–26, Fox purchased the rights to the work of Freeman Harrison Owens, the U.S. rights to the Tri-Ergon system invented by three German inventors, and the work of Theodore Case. This resulted in the Movietone sound system later known as "Fox Movietone". Later that year, the company began offering films with a music-and-effects track, and the following year Fox began the weekly Fox Movietone News feature, which ran until 1963. The growing company needed space, and in 1926 Fox acquired 300 acres (1.2 km2) in the open country west of Beverly Hills and built "Movietone City", the best-equipped studio of its time.
After the war and with the advent of television audiences drifted away, Twentieth Century-Fox held on to its theaters until a court-mandated divorce; they were spun off as Fox National Theaters in 1953. That year, with attendance at half the 1946 level, Twentieth Century-Fox gambled on an unproven gimmick. Noting that the two movie sensations of 1952 had been Cinerama, which required three projectors to fill a giant curved screen, and "Natural Vision" 3D, which got its effects of depth by requiring the use of polarized glasses, Fox mortgaged its studio to buy rights to a French anamorphic projection system which gave a slight illusion of depth without glasses. President Spyros Skouras struck a deal with the inventor Henri Chrétien, leaving the other filmstudios empty-handed, and in 1953 introduced CinemaScope in the studio's ground-breaking feature film The Robe.
The success of The Robe was so massive that in February 1953 Zanuck announced that henceforth all Fox pictures would be made in CinemaScope. To convince theater owners to install this new process, Fox agreed to help pay conversion costs (about $25,000 per screen); and to ensure enough product, Fox gave access to CinemaScope to any rival studio choosing to use it. Seeing the box-office for the first two CinemaScope features, The Robe and How to Marry a Millionaire, Warner Bros., MGM,Universal Pictures (then known as Universal-International), Columbia Pictures and Disney quickly adopted the process. In 1956 Fox engaged Robert Lippert to establish a subsidiary company, Regal Pictures, later Associate Producers, Incorporated to film B pictures in CinemaScope.

With financial stability came new owners, and in 1978 control passed to the investors Marc Rich and Marvin Davis. By 1985, Rich had fled the U.S. after evading $100 million in U.S. income taxes, and Davis sold Rich's half of Fox to Rupert Murdoch's News Corporation. Six months later Davis sold his half of Fox, giving News Corp complete control. To run the studio, Murdoch hired Barry Diller from Paramount. Diller brought with him a plan which Paramount's board had refused: a studio-backed, fourth television network that was financed by advertising.
To gain FCC approval of Fox's purchase of Metromedia's television holdings, once the stations of the old DuMont network, Murdoch had to become a US citizen. He did so in 1985 (the same year 20th Century-Fox dropped the hyphen from its name), and in 1986 the new Fox Broadcasting Company took to the air. Over the next 20-odd years the network and owned-stations group expanded to become extremely profitable for News Corp.
Since January 2000 this company has been the international distributor for MGM/UA releases, until as of 2005,when Turner Broadcasting System bought MGM the worldwide video distributor for the MGM/UA library. In the 1980s Fox— through a joint venture with CBS, called CBS/Fox Video—had distributed certain UA films on video, thus UA has come full circle by switching to Fox for video distribution. Fox also makes money distributing movies for small independent film companies.
In 2008 Fox announced an Asian subsidiary, Fox STAR Studios, a joint venture with STAR TV, also owned by News Corporation. It was reported that Fox STAR would start by producing films for the Bollywood market, then expand to several Asian markets.
20th Television is Fox's television syndication division. 20th Century Fox Television is the studio's television production division.
During the mid-1950s features were released to television in hope that they would broaden sponsorship and help distribution of network programs. Blocks of one-hour programming of feature films to national sponsors on 128 stations was organized by Twentieth Century Fox and National Telefilm Associates. 20th Century Fox received 50 percent interest in NTA Film network after it sold its library to National Telefilm Associates. This gave ninety minutes of cleared time a week and syndicated feature films to 110 non-interconnected stations for sale to national sponsors.
Fox Music is Fox's music arm since 2000. It encompasses music publishing and licensing businesses, dealing primarily with Fox Entertainment Group television and film soundtracks.
Related companies:

  • 20th Century Fox Television




  • 20th Century Fox Animation




  • Fox Atomic




  • Fox Broadcasting Company




  • Fox Entertainment Group




  • Fox Interactive




  • 20th Century Fox Home Entertainment




  • Fox Searchlight Pictures




  • Fox 21



    • Foxtel – Australian Cable TV operator
    • Related products:
    • 20th Century Fox Studio Classics – A premium DVD collection
    • Fox Family Fun – A family DVD collection
    Other:
      • Blu-ray Disc Association
      • List of Hollywood movie studios
      • CinemaScope
      • Backlot





    Thursday, 21 April 2011

    Avatar case study

    Action, Adventure, Fantasy, Sci-Fi


    A paraplegic marine dispatched to the moon Pandora on a unique mission becomes torn between following his orders and protecting the world he feels is his home.


    Director: James Cameron
    Writer: James Cameron
    Stars: Sam Worthington, Zoe Saldana and Sigourney Weaver.


    Official site: http://www.avatarmovie.com/


    Release date: UK 10 December 2009(London) (premiere)
                         USA 16 December 2009(Hollywood, California) (premiere)


    Filming locations:


    • Hamakua Coast, Hawaii, USA




    • Hughes Aircraft - 909 N. Sepulveda Boulevard, El Segundo, California, USA




    • Kaua'i, Hawaii, USA(rain forest)




    • Los Angeles, California, USA




    • O'ahu, Hawaii, USA




    • Playa Vista, California, USA




    • Stone Street Studios, Stone Street, Miramar, Wellington, New Zealand(studio)




    • Wellington, New Zealand
    Budget: $237,000,000 (estimated)

    Opening weekend: 
    $4,007,750 (USA) (29 August 2010) (812 Screens)
    $77,025,481 (USA) (20 December 2009) (3,452 Screens)

    £8,509,050 (UK) (20 December 2009) (503 Screens)

    Gross:
    $760,505,847 (USA) (14 November 2010)
    $760,462,559 (USA) (7 November 2010)
    $760,410,799 (USA) (31 October 2010)
    $760,375,018 (USA) (24 October 2010)
    $760,339,004 (USA) (17 October 2010)
    $760,307,594 (USA) (10 October 2010)
    $760,277,873 (USA) (4 October 2010)
    $760,237,551 (USA) (26 September 2010)
    $760,083,041 (USA) (19 September 2010)
    $759,562,778 (USA) (12 September 2010)
    $758,247,840 (USA) (5 September 2010)
    $4,007,750 (USA) (29 August 2010)
    $749,766,139 (USA) (8 August 2010)
    $749,748,303 (USA) (1 August 2010)
    $749,726,993 (USA) (25 July 2010)
    $749,701,420 (USA) (18 July 2010)
    $749,657,409 (USA) (11 July 2010)
    $749,603,864 (USA) (4 July 2010)
    $749,535,574 (USA) (27 June 2010)
    $749,434,950 (USA) (20 June 2010)
    $749,316,799 (USA) (13 June 2010)
    $749,202,090 (USA) (6 June 2010)
    $749,073,100 (USA) (30 May 2010)
    $748,821,665 (USA) (23 May 2010)
    $748,468,373 (USA) (16 May 2010)
    $747,946,415 (USA) (9 May 2010)
    $747,292,481 (USA) (2 May 2010)
    $746,365,137 (USA) (25 April 2010)
    $745,023,267 (USA) (18 April 2010)
    $743,688,973 (USA) (11 April 2010)
    $742,332,678 (USA) (4 April 2010)
    $740,440,529 (USA) (28 March 2010)
    $736,907,957 (USA) (21 March 2010)
    $730,270,443 (USA) (14 March 2010)
    $720,607,444 (USA) (7 March 2010)
    $706,560,068 (USA) (28 February 2010)
    $687,962,011 (USA) (21 February 2010)
    $629,344,204 (USA) (7 February 2010)
    $601,141,551 (USA) (2 February 2010)
    $595,752,416 (USA) (31 January 2010)
    $551,741,499 (USA) (24 January 2010)
    $504,868,451 (USA) (17 January 2010)
    $430,846,514 (USA) (10 January 2010)
    $352,114,898 (USA) (3 January 2010)
    $283,811,000 (USA) (31 December 2009)
    $212,711,184 (USA) (27 December 2009)
    $77,025,481 (USA) (20 December 2009)
    £93,442,625 (UK) (5 September 2010)
    £92,813,108 (UK) (29 August 2010)
    £91,354,118 (UK) (4 April 2010)
    £91,053,002 (UK) (28 March 2010)
    £90,596,474 (UK) (21 March 2010)
    £89,856,247 (UK) (14 March 2010)
    £88,748,017 (UK) (7 March 2010)
    £86,799,652 (UK) (28 February 2010)
    £83,265,484 (UK) (21 February 2010)
    £71,936,392 (UK) (7 February 2010)
    £65,070,599 (UK) (31 January 2010)
    £57,441,123 (UK) (24 January 2010)
    £49,374,516 (UK) (17 January 2010)
    £40,991,797 (UK) (10 January 2010)
    £32,815,618 (UK) (3 January 2010)
    £18,404,659 (UK) (27 December 2009)

    £8,509,050 (UK) (20 December 2009)

    Production Dates
    March 2005


    Filming Dates
    16 April 2007 - 1 December 2007


    Production Companies: 


    • Twentieth Century Fox Film Corporation- The Omen, Fantastic Four, Edward Scissorhands.
    • Dune Entertainment- Jenifer's Body, Borat, The Devil Wears Prada
    • Ingenious Film Partners- The Golden Compass, Night At The Museum, Hot Fuzz
    • Lightstorm Entertainment- Titanic
    Distributors: 

    • FS Film Oy (2009) (Finland) (theatrical)
    • FS Film Oy (2010) (Finland) (DVD) (Blu-ray)
    • 20th Century Fox Australia (2009) (Australia) (theatrical)
    • 20th Century Fox Australia (2009) (New Zealand) (theatrical)
    • 20th Century Fox Netherlands (2009) (Netherlands) (theatrical) (through Warner Bros.)
    • 20th Century Fox (2009) (Belgium) (theatrical)
    • 20th Century Fox (2009) (Canada) (theatrical)
    • 20th Century Fox (2009) (France) (theatrical)
    • 20th Century Fox (2009) (Japan) (theatrical)
    • 20th Century Fox (2009) (Malaysia) (theatrical)
    • 20th Century Fox (2009) (Sweden) (theatrical)
    • 20th Century Fox (2009) (Singapore) (theatrical)
    • 20th Century Fox de Argentina (2010) (Argentina) (theatrical)
    • 20th Century Fox of Germany (2009) (Germany) (theatrical)
    • Bontonfilm (2009) (Czech Republic) (theatrical)
    • Castello Lopes Multimédia (2009) (Portugal) (theatrical)
    • Forum Cinemas (2009) (Estonia) (theatrical)
    • Forum Cinemas (2009) (Lithuania) (theatrical)
    • Forum Cinemas (2009) (Latvia) (theatrical)
    • Odeon (2009) (Greece) (theatrical)
    • Tatrafilm (2009) (Slovakia) (theatrical)
    • Twentieth Century Fox C.I.S. (2009) (Belarus) (theatrical)
    • Twentieth Century Fox C.I.S. (2009) (Kazakhstan) (theatrical)
    • Twentieth Century Fox C.I.S. (2009) (Russia) (theatrical)
    • Twentieth Century Fox Film Corporation (2009) (USA) (theatrical)
    • Warner Bros. (2009) (Netherlands) (theatrical) (through)
    • 20th Century Fox Home Entertainment (2010) (Argentina) (DVD)
    • 20th Century Fox Home Entertainment (2010) (Argentina) (DVD) (Blu-ray)
    • 20th Century Fox Home Entertainment (2010) (Belgium) (DVD)
    • 20th Century Fox Home Entertainment (2010) (Belgium) (DVD) (Blu-ray)
    • 20th Century Fox Home Entertainment (2010) (Canada) (DVD)
    • 20th Century Fox Home Entertainment (2010) (UK) (DVD)
    • 20th Century Fox Home Entertainment (2010) (UK) (DVD) (Blu-ray)
    • 20th Century Fox Home Entertainment (2010) (USA) (DVD)
    • 20th Century Fox Home Entertainment (2010) (USA) (DVD) (Blu-ray)
    • FX Network (2012) (USA) (TV) (cable)
    • Home Box Office (HBO) (2010) (USA) (TV)
    • Twentieth Century Fox Film Corporation
    • Twentieth Century Fox Home Entertainment Germany (2010) (Germany) (DVD)
    • Twentieth Century Fox Home Entertainment Germany (2010) (Germany) (DVD) (Blu-ray)
    • Twentieth Century Fox Home Entertainment (2010) (Netherlands) (DVD)
    • Twentieth Century Fox Home Entertainment (2010) (Netherlands) (DVD) (3-disc collector's edition)
    • Twentieth Century Fox Home Entertainment (2010) (Netherlands) (DVD) (Blu-ray)
    • Twentieth Century Fox Home Entertainment (2010) (Netherlands) (DVD) (Blu-ray) (3-disc collector's edition)
    Special effects:

    • BUF
    • Blur Studio
    • Framestore CFC
    • Framestore
    • Gentle Giant Studios
    • Giant Studios (motion capture technology provided by)
    • Halon Entertainment
    • Hybride Technologies
    • Hydraulx
    • Industrial Light & Magic (ILM)
    • Kerner Optical (3-D stereo photography)
    • LOOK! Effects
    • Legacy Effects (character designs and specialty props)
    • Lola Visual Effects (visual effects)
    • Pixel Liberation Front
    • Prime Focus
    • Stan Winston Studio (character effects)
    • Third Floor, The (pre-visualization)
    • Weta Digital
    Other companies:

    • Atlantic Records  soundtrack
    • Billionaire's Catering  catering (as Billionaires Catering)
    • Chapman/Leonard Studio Equipment  camera cranes
    • Chapman/Leonard Studio Equipment  camera dollies
    • Chapman/Leonard Studio Equipment  hydrascope telescoping crane arm
    • Chapman/Leonard Studio Equipment  stabilized remote camera systems
    • Codex Digital  digital recording equipment
    • Cunning Stunts Limited  stunt equipment
    • Direct Tools & Fasteners  expendables
    • Dolby Laboratories  sound post-production
    • Fairfield Studios  post-production sound services
    • Filmtools  expendables
    • Fisher Technical Services Rentals  camera & performer flying system
    • Gallagher Entertainment  insurance (uncredited)
    • Intelligent Media  international monitoring agency
    • Modern VideoFilm  digital intermediate
    • Movie Movers  cast trailers
    • Moving Pictures Anywhere Company  shipping by
    • Newman Scoring Stage, Twentieth Century Fox Studios, The  music recorded at
    • On Tour Productions  transportation services
    • PACE  Fusion camera system
    • Pacific Studios Inc.  chromatrans background
    • Panasonic  special thanks
    • Playback Technologies  HD video assist equipment
    • Rockbottom Rentals  nextel cell phone rentals
    • Rockbottom Rentals  walkie rentals
    • Scarlet Letters  end titles
    • Skatedolly  camera dolly
    • Skywalker Sound  post-production sound services
    • Spitfire Audio  custom orchestral samples
    • Star Waggons  star trailers
    • Stereo D  2D to 3D conversion
    • Synxspeed  post-production facilities (foreign dub)

    Technical Specs:

    Runtime:

     162 min  | 171 min (special edition)  | 178 min (extended cut)

    Sound Mix:

     Dolby Digital  | DTS  | SDDS  | Sonics-DDP (IMAX version)

    Color:

     Color

    Aspect Ratio:

     1.78 : 1

    James Cameron originally planned to have the film completed for release in 1999. At the time, the special effects he wanted increased the budget to $400 million. No studio would fund the film, and it was shelved for eight years.
    One of the most expensive movies ever made (as of December 2009), with an estimated budget of US $280,000,000.
    The Na'vi language was created entirely from scratch by linguist Paul R. Frommer. James Cameron hired him to construct a language that the actors could pronounce easily, but did not resemble any single human language. Frommer created about 1000 words.
    Though he is not credited in the film, several locations look very similar to paintings by English surrealist Roger Dean, most notably his works "Floating Islands" and "Arches".
    The year is never stated, but the video log shows that the year is 2154. The final battle takes place during August 2154, 200 years from the date of James Cameron's birth.
    The actors playing the Na'vi had cameras attached to their head so that they filmed close-ups of their faces. Dots painted on their faces allowed motion-capture software to record their facial expressions, providing a 'framework' from which the CG artists worked.
    James Cameron's first directorial feature film since Titanic (1997).
    Each frame (1/24 of a second) of the CGI scenes took an average of 47 man-hours to complete.
    The film reached the US$500 million dollar mark in 32 days, beating The Dark Knight (2008)'s previous record of 45 days. James Cameron's previous film, Titanic (1997), took 98 days to reach the US$500 million dollar mark.
    Became the highest-grossing film of all time on January 26th, 2010, with a final worldwide gross of US$ 2,779,404,183. The previous record-holder was Titanic (1997), also written and directed by James Cameron, with a worldwide gross of US$1,843,201,268.

    First movie to ever cross the US$ 2,000,000,000 mark worldwide (and later the US$ 2.5 billion mark), making it the highest grossing film in history.
    The first film to gross $700 million domestically in the United States. James Cameron's previous film Titanic (1997) was the first film to gross $500 and $600 million domestically.
    The first movie to be shot with a 3D camera, to be released in 3D, and released in IMAX 3D to be nominated for the Best Picture Academy Award
    To appease 20th Century Fox's fears, and remembering the harrowing experience of Titanic (1997) and its production overruns and costly delays, James Cameron promised to forgo his director's fee if Avatar (2009) flopped.
    The first completely digitally shot movie to win the Oscar for Best Cinematography.


    It stars:

    • Sam Worthington
    • Zoe Saldana
    • Stephen Lang
    • Michelle Rodriguez
    • Joel David Moore
    • Giovanni Ribisi 
    • Sigourney Weaver
    Development on Avatar began in 1994, when Cameron wrote an 80-page scriptment for the film. Filming was supposed to take place after the completion of Cameron's 1997 film Titanic, for a planned release in 1999, but according to Cameron, the necessary technology was not yet available to achieve his vision of the film. Work on the language for the film's extraterrestrial beings began in summer 2005, and Cameron began developing the screenplay and fictional universe in early 2006. Avatar was officially budgeted at $237 million. Other estimates put the cost between $280 million and $310 million for production and at $150 million for promotion. The film was released for traditional viewing, 3-D viewing (using theRealD 3DDolby 3DXpanD 3D, and IMAX 3D formats), and "4-D" viewing. The stereoscopic filmmaking was touted as a breakthrough in cinematic technology.
    Avatar was nominated for nine Academy Awards, including Best Picture and Best Director, and won three, for Best CinematographyBest Visual Effects, and Best Art Direction. The film's home release went on to break opening sales records and became the top-selling Blu-ray of all time. Following the film's success, Cameron signed with 20th Century Fox to produce two sequels, making Avatar the first of a planned trilogy.

    Marketing:

    The first photo of the film was released on August 14, 2009, and Empire magazine released exclusive images from the film in its October issue. Cameron, producer Jon Landau, Zoe Saldana,Stephen Lang, and Sigourney Weaver appeared at a panel, moderated by Tom Rothman, at the 2009 San Diego Comic-Con on July 23. Twenty-five minutes of footage was screened in Dolby 3D. Weaver and Cameron appeared at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that August 21 will be 'Avatar Day'. On this day the trailer for the film was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day.
    The 129-second trailer was released online on August 20, 2009. The new 210-second trailer was premiered in theatres onOctober 23, 2009, then soon after premiered online on Yahoo! onOctober 29, 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. The Hollywood Reporter said that audience expectations were coloured by "the [same] establishment skepticism that preceded Titanic" and suggested the showing reflected the desire for original storytelling. The teaser has been among the most viewed trailers in the history of film marketing, reaching the first place of all trailers viewed on Apple.com with 4 million views. On October 30, to celebrate the opening of the first 3-D cinema in Vietnam, Fox allowed Megastar Cinema to screen exclusive 16 minutes of Avatar to a number of press. The three-and-a-half-minute trailer of the film premiered live on November 1, 2009, during a Dallas Cowboys football game at Cowboys Stadium in Arlington, Texas, on the Diamond Vision screen, one of the world's largest video display, and to TV audiences viewing the game on Fox. It is said to be the largest live motion picture trailer viewing in history.
    The Coca-Cola Company collaborated with Twentieth Century Fox to launch a worldwide marketing campaign to promote the film. The highlight of the campaign was the website AVTR.com. Specially marked bottles and cans of Coca-Cola Zero, when held in front of a webcam, enabled users to interact with the website's 3-D features using augmented reality (AR) technology. The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" (Season 5, Episode 9). Avatar star Joel David Moore has a recurring role on the program, and is seen in the episode anxiously awaiting the release of the film. A week prior to American release, Zoe Saldana promoted the film on Adult Swim when she was interviewed by an animated Space Ghost.

    Books

    Avatar: A Confidential Report on the Biological and Social History of Pandora, a 224-page book in the form of a field guide to the film's fictional setting of the planet of Pandora, was released by Harper Entertainment on November 24, 2009. It is presented as a compilation of data collected by the humans about Pandora and the life on it, written by Maria Wilhelm and Dirk Mathison. HarperFestival also released Wilhelm's 48-page James Cameron's Avatar: The Reusable Scrapbook for children. The Art of Avatar: James Cameron's Epic Adventure was released on November 30, 2009, by Abrams Books. The book features detailed production artwork from the film, including production sketches, illustrations by Lisa Fitzpatrick, and film stills. Producer Jon Landau wrote the foreword, Cameron wrote the epilogue, and director Peter Jackson wrote the preface. In October 2010, Abrams Books also released The Making of Avatar, a 272 page book that detailed the film's production process and contains over 500 color photographs and illustrations.
    In a 2009 interview, Cameron said that he planned to write a novel version of Avatar after the film was released. In February 2010, producer Jon Landau stated that Cameron plans a prequel novel forAvatar that will "lead up to telling the story of the movie, but it would go into much more depth about all the stories that we didn't have time to deal with", saying that "Jim wants to write a novel that is a big, epic story that fills in a lot of things".

    Video games

    Cameron chose Ubisoft Montreal to create an Avatar game for the film in 2007. The filmmakers and game developers collaborated heavily, and Cameron decided to include some of Ubisoft's vehicle and creature designs into the film. James Cameron's Avatar: The Game was released on December 1, 2009, for most home video game consoles (PS3, Xbox 360, Wii, Nintendo DS, iPhone), Microsoft Windows and December 8 for PSP.

    Action figures and postage stamps

    Mattel Toys announced in December 2009 that it would be introducing a line of Avatar action figures. Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is special to each specific action figure. A series of toys representing six different characters from the film were also distributed in McDonald's Happy Meals in Argentina, Brazil, Canada, China, Colombia, the United States and Venezuela.
    In December 2009, France Post released a special limited edition stamp based on Avatar, coinciding with the film's worldwide release.
    Home media:
    20th Century Fox Home Entertainment released the film on DVD and Blu-ray in the US on April 22, 2010 and in the UK on April 26. The US release was not on a Tuesday as is the norm, but was done to coincide with Earth Day. The first DVD and Blu-ray release does not contain any supplemental features other than the theatrical film and the disc menu in favor of and to make space for optimal picture and sound. The release also preserves the film's native 1.78:1 (16:9) format as Cameron felt that was the best format to watch the film. The Blu-ray disc contains DRM (BD+ 5) which some Blu-ray players might not support without a firmware update.

    The Avatar Three-Disc Extended Collector's Edition on DVD and Blu-ray was released on November 16, 2010. Three different versions of the film are present on the discs; the original theatrical cut, the special edition cut, and a collector's extended cut (all split into three parts on the DVD, but each in one part on the Blu-ray). The collector's extended cut contains 6 more minutes of footage, thus making it 16 minutes longer than the original theatrical cut. Cameron mentioned, "you can sit down, and in a continuous screening of the film, watch it with the Earth opening". He stated the "Earth opening" is an additional 4 1/2 minutes of scenes that were in the film for much of its production but were ultimately cut before the film's theatrical release.
     The release also includes an additional 45 minutes of deleted scenes and other extras. 
    Avatar set a first-day launch record in the U.S. for Blu-ray sales at 1.5 million units sold, breaking the record previously held by The Dark Knight (600,000 units sold). First-day DVD and Blu-ray sales combined were over 4 million units sold. In its first four days of release, sales of Avatar on Blu-ray reached 2.7 million in the United States and Canada – overtaking The Dark Knight to become the best ever selling Blu-ray release in the region. The release later broke the Blu-ray sales record in the UK the following week. In its first three weeks of release, the film sold a total of19.7 million DVD and Blu-ray discs combined, a new record for sales in that period. As of January 9, 2011, DVD sales (not including Blu-ray) totaled over 10.2 million units sold with$185 million in revenue.

    Trailer: 
    Cameron initially stated that Avatar would be released in 3-D around November 2010, but the studio issued a correction: "3-D is in the conceptual stage and Avatar will not be out on 3D Blu-ray in November." In May 2010, Fox stated that the 3-D version would be released some time in 2011. It was later revealed that Fox had given Panasonic an exclusive license for the 3-D Blu-ray version and only with the purchase of a Panasonic 3DTV. The length of Panasonic's exclusivity period is stated to last until February 2012. On October 2010, Cameron stated that the standalone 3-D Blu-ray would be the final version of the film's home release and that it was, "maybe one, two years out".
    On Christmas Eve 2010, Avatar had its 3-D television world premiere on Sky.


    Trailer: http://www.youtube.com/watch?v=5PSNL1qE6VY