Sunday, 8 May 2011

CGI- Computer Generated Imagery

Computer generated imagery encompasses both static scenes and dynamic images, while computer animation only refers to moving images produced by exploiting the persistence of vision to make a series of images look animated. Given that images last for about one twenty-fifth of a second on the retina fast image replacement creates the illusion of movement.
Modern computer animation usually uses 3D computer graphics, although 2D computer graphics are still used for stylistic, low bandwidth, and faster real-time renderings. Sometimes the target of the animation is the computer itself, but sometimes the target is another medium, such as film.

One of the earliest steps in the history of computer animation was the 1973 movie Westworld, a science-fiction film about a society in which robots live and work among humans, though the first use of 3D Wireframe imagery was in its sequel, Futureworld (1976), which featured a computer-generated hand and face created by then University of Utah graduate students Edwin Catmull and Fred Parke.
Developments in CGI technologies are reported each year at SIGGRAPH, an annual conference on computer graphics and interactive techniques, attended each year by tens of thousands of computer professionals. Developers of computer games and 3D video cards strive to achieve the same visual quality on personal computers in real-time as is possible for CGI films and animation. With the rapid advancement of real-time rendering quality, artists began to use game engines to render non-interactive movies. This art form is called machinima.
In most 3D computer animation systems, an animator creates a simplified representation of a character's anatomy, analogous to a skeleton or stick figure. The position of each segment of the skeletal model is defined by animation variables, or Avars. In human and animal characters, many parts of the skeletal model correspond to actual bones, but skeletal animation is also used to animate other things, such as facial features (though other methods for facial animation exist). The character "Woody" in Toy Story, for example, uses 700 Avars, including 100 Avars in the face.
A newer method called motion capture makes use of live action. When computer animation is driven by motion capture, a real performer acts out the scene as if they were the character to be animated. His or her motion is recorded to a computer using video cameras and markers, and that performance is then applied to the animated character.
Each method has its advantages, and as of 2007, games and films are using either or both of these methods in productions. Keyframe animation can produce motions that would be difficult or impossible to act out, while motion capture can reproduce the subtleties of a particular actor. For example, in the 2006 film Pirates of the Caribbean: Dead Man's Chest, actor Bill Nighy provided the performance for the character Davy Jones. Even though Nighy himself doesn't appear in the film, the movie benefited from his performance by recording the nuances of his body language, posture, facial expressions, etc. Thus motion capture is appropriate in situations where believable, realistic behavior and action is required, but the types of characters required exceed what can be done through conventional costuming.
One open challenge in computer animation is a photorealistic animation of humans. Currently, most computer-animated movies show animal characters (A Bug's LifeFinding NemoRatatouilleIce Age,Over the HedgeOpen Season), fantasy characters (Monsters Inc.ShrekTeenage Mutant Ninja Turtles 4Monsters vs. Aliens), anthropomorphic machines (CarsWALL-ERobots) or cartoon-like humans (The IncrediblesDespicable MeUp). The movie Final Fantasy: The Spirits Within is often cited as the first computer-generated movie to attempt to show realistic-looking humans. However, due to the enormous complexity of the human body, human motion, and human biomechanics, realistic simulation of humans remains largely an open problem. Another problem is the distasteful psychological response to viewing nearly perfect animation of humans, known as "the uncanny valley." It is one of the "holy grails" of computer animation. Eventually, the goal is to create software where the animator can generate a movie sequence showing a photorealistic human character, undergoing physically plausible motion, together with clothes, photorealistic hair, a complicated natural background, and possibly interacting with other simulated human characters. This could be done in a way that the viewer is no longer able to tell if a particular movie sequence is computer-generated, or created using real actors in front of movie cameras. Complete human realism is not likely to happen very soon, but when it does it may have major repercussions for the film industry.
CGI short films have been produced as independent animation since 1976, though the popularity of computer animation (especially in the field of special effects) skyrocketed during the modern era of U.S. animation. The first completely computer-generated television series was ReBoot, in 1994, and the first completely computer-generated animated movie was Toy Story (1995)

3D

3-D films have existed in some form since the 1950s, but had been largely relegated to a niche in the motion picture industry because of the costly hardware and processes required to produce and display a 3-D film, and the lack of a standardized format for all segments of the entertainment business. Nonetheless, 3-D films were prominently featured in the 1950s in American cinema, and later experienced a worldwide resurgence in the 1980s and '90s driven by IMAX high-end theaters and Disney themed-venues. 3-D films became more and more successful throughout the 2000s, culminating in the unprecedented success of 3-D presentations of Avatar in December 2009 and January 2010.
Stereoscopic motion pictures can be produced through a variety of different methods. Over the years the popularity of systems being widely employed in movie theaters has waxed and waned. Though anaglyph (see next section) was sometimes used prior to 1948, during the early "Golden Era" of 3-D cinematography of the 1950s the polarization system was used for every single feature length movie in the United states, and all but one short film. In the 21st century, polarization 3-D systems have continued to dominate the scene, though during the 60s and 70s some classic films which were converted to anaglyph for theaters not equipped for polarization, and were even shown in 3-D on TV. In the years following the mid 80s, some movies were made with short segments in anaglyph 3D. The following are some of the technical details and methodologies employed in some of the more notable 3-D movie systems that have been developed.
There is increasing emergence of new 3-D viewing systems which do not require the use of special viewing glasses. These systems are referred to as Autostereoscopic displays. They were initially developed by Sharp. The first Autostereoscopic LCD displays first appeared on the Sharp Actius RD3D notebook and the first LCD monitor was shipped by Sharp in 2004 for the professional market.Both have since been discontinued. The first Autostereoscopic mobile phone was launched by Hitachi in 2009 in Japan and in 2010 China mobile is to launch its version. Manufacturing trials are being run for TV. The first digital camera to feature an autostereoscopic display was the Fujifilm FinePix REAL 3D W1 released in 2009. The W3 model was released one year later. For the gaming market the first probable commercial application was handheld gaming devices, such as the Nintendo 3DS. These systems do not yet appear to be applicable to theatrical presentations.

HD in film

Film as a medium has inherent limitations, such as difficulty of viewing footage whilst recording, and suffers other problems, caused by poor film development/processing, or poor monitoring systems. Given that there is increasing use of computer-generated or computer-altered imagery in movies, and that editing picture sequences is often done digitally, some directors have shot their movies using the HD format via high-end digital video cameras. Whilst the quality of HD video is very high compared to SD video, and offers improved signal/noise ratios against comparable sensitivity film, film remains able to resolve more image detail than current HD video formats. In addition some films have a wider dynamic range (ability to resolve extremes of dark and light areas in a scene) than even the best HD cameras. Thus the most persuasive arguments for the use of HD are currently cost savings on film stock and the ease of transfer to editing systems for special effects.

Digital Screen Network

The average Hollywood blockbuster opens on 300-plus screens across the UK; most independent films, restored classics, documentaries and foreign language films still struggle to reach over ten per cent of those screens. 
Digital screening cuts the cost of releasing films (a digital copy costs around one tenth of a 35mm print). That's why UK Film Council and the Arts Council England have created the Digital Screen Network – a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology to give UK audiences much greater choice.

Cinemas in the network have already screened non-mainstream films including ControlThis is EnglandGood Night and Good Luck and the Oscar®-winning The Lives of Others, as well as classics like Meet me in St LoiusThe Wizard of Oz and Casablanca.
Digital Screen Network cinemas hosted the UK Film Council and BBC Two's Summer of British Films season - a sell out tour running from July to September 2007 featuring British classics such as Goldfinger, Brief Encounter, Billy Liar, Henry V, The Wicker Man, The Dam Busters andWithnail and I.

20th century fox

20th Century-Fox 2010.JPG

Twentieth Century Fox Film Corporation is one of the six major American film studios as of 2011. Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio is a subsidiary of News Corporation. The company was founded on May 31, 1935, as the result of the merger of Fox Film Corporation, founded by William Fox in 1915, and Twentieth Century Pictures, founded in 1933 by Darryl F. Zanuck, Joseph Schenck,Raymond Griffith and William Goetz.
20th Century Fox's most popular film franchises include AvatarThe SimpsonsStar WarsIce AgeGarfield,Alvin and the ChipmunksX-MenDie HardAlien,SpeedRevenge of the NerdsPlanet of the ApesHome AloneDr. DolittleNight at the MuseumPredator, and The Chronicles of Narnia (which was previously distributed by Walt Disney Pictures). Some of the most famous actors to come out of this studio were Shirley Temple, who was 20th Century Fox's first movie star,Betty Grable, Gene Tierney, Marilyn Monroe and Jayne Mansfield.
Their most commercially successful production partners in later years has been 1492 Pictures,Lucasfilm, Lightstorm Entertainment, Davis Entertainment, Walden Media, Regency Enterprises, Blue Sky Studios, Troublemaker Studios, Marvel Studios, Ingenious Film Partners, Scott Free Productions,Gracie Films, EuropaCorp, Color Force, Centropolis Entertainment, Conundrum Entertainment, Bad Hat Harry Productions, Red Hour Productions, Village Roadshow Pictures, Dune Entertainment, Chernin Entertainment, The Donners' Company, 21 Laps Entertainment and Spyglass Entertainment.
With the introduction of sound technologies, Fox moved to acquire the rights to a sound-on-film process. In the years 1925–26, Fox purchased the rights to the work of Freeman Harrison Owens, the U.S. rights to the Tri-Ergon system invented by three German inventors, and the work of Theodore Case. This resulted in the Movietone sound system later known as "Fox Movietone". Later that year, the company began offering films with a music-and-effects track, and the following year Fox began the weekly Fox Movietone News feature, which ran until 1963. The growing company needed space, and in 1926 Fox acquired 300 acres (1.2 km2) in the open country west of Beverly Hills and built "Movietone City", the best-equipped studio of its time.
After the war and with the advent of television audiences drifted away, Twentieth Century-Fox held on to its theaters until a court-mandated divorce; they were spun off as Fox National Theaters in 1953. That year, with attendance at half the 1946 level, Twentieth Century-Fox gambled on an unproven gimmick. Noting that the two movie sensations of 1952 had been Cinerama, which required three projectors to fill a giant curved screen, and "Natural Vision" 3D, which got its effects of depth by requiring the use of polarized glasses, Fox mortgaged its studio to buy rights to a French anamorphic projection system which gave a slight illusion of depth without glasses. President Spyros Skouras struck a deal with the inventor Henri Chrétien, leaving the other filmstudios empty-handed, and in 1953 introduced CinemaScope in the studio's ground-breaking feature film The Robe.
The success of The Robe was so massive that in February 1953 Zanuck announced that henceforth all Fox pictures would be made in CinemaScope. To convince theater owners to install this new process, Fox agreed to help pay conversion costs (about $25,000 per screen); and to ensure enough product, Fox gave access to CinemaScope to any rival studio choosing to use it. Seeing the box-office for the first two CinemaScope features, The Robe and How to Marry a Millionaire, Warner Bros., MGM,Universal Pictures (then known as Universal-International), Columbia Pictures and Disney quickly adopted the process. In 1956 Fox engaged Robert Lippert to establish a subsidiary company, Regal Pictures, later Associate Producers, Incorporated to film B pictures in CinemaScope.

With financial stability came new owners, and in 1978 control passed to the investors Marc Rich and Marvin Davis. By 1985, Rich had fled the U.S. after evading $100 million in U.S. income taxes, and Davis sold Rich's half of Fox to Rupert Murdoch's News Corporation. Six months later Davis sold his half of Fox, giving News Corp complete control. To run the studio, Murdoch hired Barry Diller from Paramount. Diller brought with him a plan which Paramount's board had refused: a studio-backed, fourth television network that was financed by advertising.
To gain FCC approval of Fox's purchase of Metromedia's television holdings, once the stations of the old DuMont network, Murdoch had to become a US citizen. He did so in 1985 (the same year 20th Century-Fox dropped the hyphen from its name), and in 1986 the new Fox Broadcasting Company took to the air. Over the next 20-odd years the network and owned-stations group expanded to become extremely profitable for News Corp.
Since January 2000 this company has been the international distributor for MGM/UA releases, until as of 2005,when Turner Broadcasting System bought MGM the worldwide video distributor for the MGM/UA library. In the 1980s Fox— through a joint venture with CBS, called CBS/Fox Video—had distributed certain UA films on video, thus UA has come full circle by switching to Fox for video distribution. Fox also makes money distributing movies for small independent film companies.
In 2008 Fox announced an Asian subsidiary, Fox STAR Studios, a joint venture with STAR TV, also owned by News Corporation. It was reported that Fox STAR would start by producing films for the Bollywood market, then expand to several Asian markets.
20th Television is Fox's television syndication division. 20th Century Fox Television is the studio's television production division.
During the mid-1950s features were released to television in hope that they would broaden sponsorship and help distribution of network programs. Blocks of one-hour programming of feature films to national sponsors on 128 stations was organized by Twentieth Century Fox and National Telefilm Associates. 20th Century Fox received 50 percent interest in NTA Film network after it sold its library to National Telefilm Associates. This gave ninety minutes of cleared time a week and syndicated feature films to 110 non-interconnected stations for sale to national sponsors.
Fox Music is Fox's music arm since 2000. It encompasses music publishing and licensing businesses, dealing primarily with Fox Entertainment Group television and film soundtracks.
Related companies:

  • 20th Century Fox Television




  • 20th Century Fox Animation




  • Fox Atomic




  • Fox Broadcasting Company




  • Fox Entertainment Group




  • Fox Interactive




  • 20th Century Fox Home Entertainment




  • Fox Searchlight Pictures




  • Fox 21



    • Foxtel – Australian Cable TV operator
    • Related products:
    • 20th Century Fox Studio Classics – A premium DVD collection
    • Fox Family Fun – A family DVD collection
    Other:
      • Blu-ray Disc Association
      • List of Hollywood movie studios
      • CinemaScope
      • Backlot