The genre and sub-genres of this film is horror, mystery, and thriller; and it was rated R.
The Budget for this film is an estimated $2,750,000
On its opening weekend in the USA on 24th October 2010 it earned $40,678,424 and was shown on 3,216 screens.
On its opening weekend in the UK on 24th October 2010 it earned £3,764,722 and was shown on 389 Screens.Its gross profit in the USA was:
$84,749,884 (USA) (16 January 2011)
$84,723,156 (USA) (9 January 2011)
$84,660,648 (USA) (2 January 2011)
$84,537,000 (USA) (26 December 2010)
$84,436,978 (USA) (19 December 2010)
$84,334,059 (USA) (12 December 2010)
$84,257,488 (USA) (5 December 2010)
$83,583,230 (USA) (21 November 2010)
$81,930,657 (USA) (14 November 2010)
$76,959,864 (USA) (7 November 2010)
$65,665,972 (USA) (31 October 2010)
$40,678,424 (USA) (24 October 2010)
$84,105,661 (USA) (28 November 2010)
Its gross profit in the UK was:
£10,937,805 (UK) (21 November 2010)
£9,876,254 (UK) (7 November 2010)
£8,298,602 (UK) (31 October 2010)
£3,764,722 (UK) (24 October 2010)
The production companies involved in producing this film were Blumhouse Productions who have also produced films such as: Insidious (2010), Tooth Fairy (2010), The Accidental Husband (2008), Paranormal Activity, Graduation (2007), Griffin & Phoenix (2006), Stagedoor (2006), The Darwin Awards (2006.) As well as Room 101 who have produced the film Psycho meets Girl (2009), and Paramount Pictures who have produced many films such as True Grit (2010), The Fighter (2010), Morning Glory (2010), Megamind (2010), Jackass 3D (2010), Tomorrow, When the War Began (2010), Dinner for Schmucks (2010), The Last Airbender (2010), Lost Angels: Skid Row Is My Home (2010), The Traveller (2010), Iron Man 2 (2010), Shrek Forever After (2010), How to Train Your Dragon (2010), She's Out of My League (2010), Shutter Island (2010), The Mr. Men Movie (2010) and many many many more!
Distributors:
- Paramount Japan (2011) (Japan) (theatrical) (as Paramount Pictures Japan)
- Paramount Pictures Entertainment (2010) (Canada) (theatrical)
- Paramount Pictures (2010) (Australia) (theatrical)
- Paramount Pictures (2010) (France) (theatrical)
- Paramount Pictures (2010) (UK) (theatrical)
- Paramount Pictures (2010) (Ireland) (theatrical)
- Paramount Pictures (2010) (New Zealand) (theatrical)
- Paramount Pictures (2010) (USA) (theatrical)
- Solar Entertainment Corporation (2010) (Philippines) (theatrical)
- United International Pictures (UIP) (2010) (Argentina) (theatrical)
- United International Pictures (UIP) (2010) (Philippines) (theatrical)
- United International Pictures (UIP) (2010) (Singapore) (theatrical)
- Universal Pictures International (UPI) (2010) (Netherlands) (theatrical)
- Finnkino (2010) (Finland) (all media)
Home distributors:
- Paramount Home Entertainment (2011) (Netherlands) (DVD) (Blu-ray) (extended cut)
- Paramount Home Entertainment (2011) (Netherlands) (DVD) (extended cut)
- Paramount Home Entertainment (2011) (USA) (DVD) (Blu-ray) (unrated director's cut)
- Paramount Home Entertainment (2011) (USA) (DVD) (unrated director's cut)
- Zon Lusomundo Audiovisuais (2010) (Portugal) (all media)
Marketing
In a special promotion set up by the film's producers, participants had a chance to win a free movie ticket if they were in the top twenty cities to demand the film, via Eventful.com. The teaser trailer was seen with The Twilight Saga: Eclipse upon its release on June 30, 2010. Cinemark has pulled the trailer from several Texas theaters after receiving complaints that it was too frightening. A second theatrical trailer was released on October 1, 2010.